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Direct Mailing - A Time Tested Tool For Marketing

Direct mail is still the most effective way of reaching your target audience. Reaching customers is an everyday challenge for marketers. Pundits suggest using all or most of the available marketing channels to be most effective and to ensure that your message reaches the full spectrum of your target market. Conventional methods like advertising and billboards are expensive, and while modern channels such as emails and social media are evolving, email filters make them ineffective a lot of the time.

Successful Direct Mailing

The logical way to get new business by Direct Mail requires a very fundamental clarity in your marketing campaign. It is used by small to large businesses day in and day out. Remember when your neighborhood mechanic sent you a welcome-cum-introductory offer as soon as you moved in your new home. You felt welcome and kept that card for future reference! Believe it or not, it is very simple to reach your target audience. If he/she could do it; so can you.

Design Your Piece

Make your mailing the picture of success.

No design school required. You can make your whole campaign with a basic desktop publishing program. These programs offer a variety of typestyles, clip art images, design tools, and colors. There are plenty of easy-to-use Web sites that you can use to format, design, print, and even send your mailing.

Reply Mail

Increase customer response rates with Reply Mail.

Reply Mail encourages customers to reply to your offer, because you pay the postage on the returned mailpiece for most types of Reply Mail. All your customers have to do is drop it in the mail. Using Reply Mail lets you:

How To Find Your Target Audience

Who is most likely to be interested in your product or service? Chances are, they’re a lot like your current customers. Use their characteristics as a model for a mailing list.

Benefits of Direct Mail

Even in a digital world, many people look forward to receiving their daily mail, and sort through it immediately the day it’s delivered. It’s a powerful medium that can reach people nationwide.

Direct Mail Campaign Budget

One of the biggest factors in planning a direct mail campaign is how much you decide to spend. Set a budget while you plan the campaign to stay on track and deliver your message cost-effectively.

Direct Mail Campaign Message

Get the point across with the right delivery.

You've got a great story to tell-now all you need are the right words. While you don't have to be a professional writer to develop your message, there's a subtle art to fine-tuning what you say in order to make it sell.

Drive Web Traffic with Direct Mail

According to research commissioned by the U.S. Postal Service® and conducted by comScore Networks, the printed page can be a very effective way to lead consumers to your web page. In fact, as you are about to see Direct Mail – and catalogs in particular – can help you:

  • Drive traffic to your website
  • Introduce promotions and products
  • Build awareness among prospects
  • Enhance satisfaction with your site
  • Increase customer referrals
  • Boost purchase and revenue

Why Mail Delivers $12.57 for Every $1 Spent

While effects of the recession may still linger, advertising spending seems to be back on track. Ad spending rose 3.3 percent during the second quarter of 2010 and should finish the year up 2.8 percent, according to MAGNAGLOBAL, a media tracking service.

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